AT&T, a leading telecommunications company serving millions of business customers, sought to effectively engage small business audiences with a cohesive digital voice and brand tone. This was achieved through the design and development of a comprehensive digital B2B customer experience, integrating multiple platforms and functionalities across different regions.

The outcome was a unified service that transformed the shopping experience. It encompassed essential features, tools, dashboards, revamped support content capabilities, and product relevance. Customers benefited from user-friendly tools, such as configurators, comparison tools, availability maps, and a progress tracker, guiding them seamlessly through the checkout process.